How to Submit Your Custom Set to LEGO Ideas: A Step-by-Step Guide

Have you ever created a LEGO model so unique that you thought, “This could be an official LEGO set”? LEGO Ideas is your chance to turn that dream into reality.

LEGO Ideas is a platform that allows fans to submit their own custom creations. If your design gets enough support and passes LEGO’s official review it could become a real set sold in stores. Exciting, right? In this guide, we’ll walk you through the step-by-step process of submitting your custom LEGO set to LEGO Ideas and increase your chances of success.

What is LEGO Ideas?

LEGO Ideas is an official platform run by the LEGO Group where fans over the age of 13

• Submit original LEGO builds (digital or physical)
• Share stories and photos of their models
• Gather votes (support) from fellow LEGO fans
• Get reviewed by LEGO for a chance at official production

If your idea gets 10,000 supporters within a set timeframe, it enters a LEGO review phase. From there, selected projects may go on to become official LEGO sets with you credited as the creator and even earning royalties.

Step-by-Step Guide to Submitting Your LEGO Set

1. Build an Original LEGO Model

Start by designing a completely original creation. You can build it with real bricks or digitally using tools like

• Studio (BrickLink)
• LEGO Digital Designer (LDD)
• Mecabricks

Important: Your design must be original. Avoid using intellectual property (IP) themes that LEGO does not currently license (e.g., Pokémon, Among Us). Stick to unique ideas or LEGO’s existing licensed themes like Star Wars, Marvel, etc.

Tip: Choose a model that’s creative, playable, and appealing to a wide audience.

2. Take High-Quality Photos or Renders

Presentation is key. Your submission needs to catch the eye:

• Use good lighting, a clean background, and multiple angles.
• For digital models, create realistic renders using tools like Blender or Studio’s built-in renderer.

Make sure your pictures clearly show how the set looks and functions. This helps viewers understand your design and its playability

3. Create a LEGO Ideas Account

Go to ideas.lego.com and sign up for a free account. You’ll need to provide some basic info.

• Be at least 13 years old
• Provide a valid email
• Accept LEGO’s terms and conditions

Once registered, you’ll have access to submit ideas, track votes, and engage with the LEGO Ideas community.

4. Submit Your Idea

Head to the “Submit a Product Idea” section and fill out the required details:

• Title and description – Make sure to add a catchy title and description
• Upload 3 to 5 images (or more) / or video
• Set category (e.g., Space, Architecture, Vehicles)
• Play features
• Estimated piece count and age range
• Explanation of your idea or inspiration

Tip: Be clear about how your set works and why LEGO fans would love it.

5. Promote Your Idea and Gather Support

Once published, your idea needs to reach 10,000 supporters within a limited timeframe. to be considered for review.

Here’s how to promote

• Share on social media: Facebook, Instagram, Twitter, YouTube, Reddit)
• Post in LEGO fan groups or forums like Euro bricks
• Encourage friends, family, and followers to support your idea and share

How Long Do You Have to Get Supporters?

To stay eligible, your project must hit certain milestones in time. Here’s how the timeline works

Support Milestone	Time Limit to Reach It
100 supporters	Within 60 days of posting
1,000 supporters	+ 365 days after reaching 100
5,000 supporters	+ 365 days after reaching 1,000
10,000 supporters	No more extensions needed – goes to review!

Example

• Submit on August 1st → get 100 supporters by September 30th
• Get 1,000 supporters → LEGO extends your deadline another full year
• Same applies at 5,000 → finally reach 10,000, your project qualifies for review

If you miss any milestone within the deadline, your project expires—but you can always revise and submit it again later.

6. Enter the LEGO Review Phase

Once your idea reaches 10,000 supporters, it moves into the official LEGO Review process:

• LEGO experts assess feasibility, brand fit, playability, originality and more
• If selected, you’ll work with LEGO designers to refine the final version.

You’ll receive Creator credit, royalties (typically 1% of the product’s net sales, and get 10 free copies of the final set.

Avoid These Common Mistakes

To protect your chances, avoid:

• Using unlicensed intellectual properties (IP) by LEGO, like Pokémon, Disney’s Cars, or Naruto
• Offensive or inappropriate themes
• Models with unstable construction
• Sets with excessive size or cost
• Submissions with poor image quality or incomplete descriptions

Always read the official LEGO Ideas Guidelines and Terms of Service before submitting

Success Stories to Inspire You

Many successful sets began as fan submissions:

• LEGO Ideas Tree House
• Central Perk (Friends)
• The Globe
• Ship in a Bottle

These creators started with just an idea and now their builds are sold worldwide

Final Thoughts

LEGO Ideas is one of the most exciting ways for fans to connect directly with the LEGO Group. With a little creativity and community support, your build could become a globally recognized product on toy shelves.

Whether you’re an AFOL (Adult Fan of LEGO), a teen builder, or just passionate about design, now is your chance to share your vision with the world.

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